I found GamedayPassion.com to be very interesting. As a University of Illinois (Fighting Illini) alum, I love the idea that I can represent my team in a new and quirky way.
The strength of this business model is the use of benchmarking. Some companies and individuals have the capital or imagination to develop and Blue Ocean or brand new offering. I don’t. So I am always interested in finding out how other business people leverage existing processes and technologies to take advantage of an under-serverd market.
The weakness of this business model is the underestimation of competition and the compulsive nature of fan gear purchases. It is my experience that people buy their fan gear on game day. Fans that buy in advance make their purchases because they see the gear hanging on the rack of their favorite department store. GamedayPassion.com cannot compete in either of these circumstances.
